‘An Art Within a Science’ with Chas, he shared his thoughts on brand and strategy, everything starts with a strategy, its the foundation of everything.

A huge thank you to Chas for taking the time to share with us the Ricoh strategy and how they have adapted and changed their brand strategy over the last 12-months. Recognising that their customers needed a new approach and sales and marketing looked different after the start of the pandemic, they embarked on a whole new strategy to re-evaluate the way they communicate with their customers – everything they do at Ricoh is customer centric, it’s all about their customers! Chas took us through this process and the ‘Art within the Science’ and shared with us top tips and insights into what we can be doing in our business – invaluable! We hope you enjoy the recording of this session.

About Charles:

Charles Moloney, Marketing Director at Ricoh UK

Ricoh is a Fortune Global 500 company specialising in technology and services that transform high volume, document intensive business processes into more efficient ones. Marketing and brand are paramount to an organisation of this size. Charles has been in marketing for over 30 years, of which over 15 years have been with Ricoh UK. In that time he has seen many changes, new technology and innovations. Charles will share with us his expertise, knowledge and insights.

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