In 2021, many of us are looking for a fresh start, and this may also be true of your business. Whether it is a mini-refresh for the brand-conscious, a full rebrand for your company or simply some extra assets to help increase sales, we can help you to decide which design and print product is right for your organisation. We are confident that design we produce can be a key part of change management and help you to reach your future goals.
In this changeable time, here are some examples of some questions you may be facing but not to worry, we have some design service solutions handy.
View our downloadable design decision chart here
How can I get my website to bring in more business?
The average age of a website before a new one is needed is 1 ½ to 2 ½ years. If your website is older than this, it might be time for a website redesign. Although many websites stand the test of time by how they look, they may be falling in search ratings or the user experience (UX) may no longer compete with more modern website designs. Our website developers and graphic designers are on hand to help you with fixes, tweaks, a single web page design or even a full redesign of your website.
Investing in a new responsive website design can help you to bring new customers, retain customers and boost your company profile. We can also offer search engine optimisation (SEO) and pay per click (PPC) services to reach even more customers and expand the audience that visit your website. Our website design service includes designing and building e-commerce websites, an area in which we are experienced and have had some excellent reviews for. According to our website designers, E-commerce is particularly useful as it displays products 24/7, and current trends show that online shopping is on the increase.
Is print design right for me?
There may be a few different types of design that can help you and it is dependent on your potential and current customers’ demographics. For example, if you are looking for customers in a particular local area, design for print might be right for you. We can produce leaflets to use in a door-drop campaign, or product brochures for your customers to peruse. We can even design roller banners for in house use and future events.
Royal Mail did an exciting feature on how this might be effective in the current climate and how 94% of mail is engaged with, a distinct advantage over the competitive digital arena. Our print design experts are on hand to guide you through the process and organise your campaign from design to delivery in collaboration with our top-quality printing partners.
How do I reach customers?
Another possibility is that your target customers may be ready to buy online, and even those in a demographic you might not expect. According the Office for National Statistics, over half of those aged 65 and over make purchases online. In this case, advertising online might be right for you, including social media and Google Display adverts. Both of these creative assets are designed personally for you by our in-house graphic design service and social media specialists.
Does my brand need an update?
Rebranding is the process of changing a publicly recognisable aspect of your business, such as colours, logo and sometimes even your company name. A full rebrand could include web page design, social media assets, business cards, letterheads and much more – we can ensure your brand is best represented at each touch point. This is to ensure your customers know exactly who you are, growing loyalty with your customers and driving sales.
See the before and after rebranding work that we completed for Cape Homes Limited above (left to right).
If a rebrand sounds right for you, we can go through a comprehensive process to ensure your new brand is right and will help you attract and retain customers. We can also offer mini-refreshes, and have a digital stationery pack which brings together your logo and our skills to make your company present itself in a consistent way, pictured below and learn more about it here. Not only do we have a range of services, but see an example of a client we have supported with high-quality rebranding work here.
Bring your material to life with a digital flipbook .This can be useful for client leaflets and brochures, internal communications such as company handbooks and can even be used to create a full magazine. This is eco-friendly and cost-effective, as it does not require printing. Although a printer-friendly version can be made for you too. Why not have a look at how we have used the digital flipbook to support our clients here?
Whatever your business question or goal, we are confident that we can provide a design solution for you. Why not get in touch to find out more?
This article was originally posted on the Brace blog page and can be viewed here: https://www.brace.co.uk/brace-design-guide/
