The Power of Video for your Business in 2022
How much time have you spent today watching videos? Honestly? It could be a lot. According to statistics the average internet user consumes up to two and half hours per day (up from one and a half in 2018) of digital video material, and we’re not just talking about cat videos on Instagram. With, hopefully, the worst of the pandemic behind us it’s interesting to note the impact COVID-19 has had on marketing. There has been an exponential growth in companies using video to market themselves with 91%-94% of marketers saying that they feel that video is more important for brands. The data shows how effective it is with over 66% of consumers saying they’d rather watch a short video than other marketing materials, and more than 80% saying they’d been convinced to buy a product or service by watching a brand’s video. Aren’t our cleaning cupboards bursting with evidence of this type of marketing? And how often have we shared a good video with family or friends, even if it isn’t advertising something we need or consume?
Around the festive season there is a growing anticipation of the Christmas video advert that will be produced for the large supermarket chains, and then the sparked debate over which one was the best? The videos are increasing in lavish story ideas as are the budgets being spent on producing them as companies recognise the exponential importance on revenue of good marketing.
As we look ahead to 2022 and the increasing trend in digital marketing it is vital to ensure that you have something that truly represents your brand voice. It needs to send a clear message to potential business that you can deliver what they’re looking for and stands out in a compelling and shareable manner – in a way to ensure increased marketability. With companies dropping print media like hot potatoes each brand is searching for that ‘added extra’ that makes their company unique and not another click-bait, uninspiring video that is easy to scroll past. Something that is bold, creative, and interesting to all viewers due to its great content and visuals; the whole package. Something that viewers want to share with family and friends.
At M-Studios we are experienced at being in front of cameras as presenters, so we have the skills to bring out the best from others to craft a bespoke, personal video-making process that can portray your brand most effectively as we head into a more digital 2022. We pride ourselves on an honest and trustworthy package to storyboard your unique video; be that a short marketing advert or even a movie trailer-style video to display your company to its best advantage and boost your media presence. We believe we have the confidence to help your company or product. We possess that dare-to-be-different approach to ensure it stands out above your competitors. If that piques your interest, then get in touch and we’ll let the cameras roll into 2022 and beyond. Think video. Think M-Studios.
