A huge thank you to Kelly Richardson, Marketing and Fundraising Manager at Lilian Faithfull Care Charity for hosting our quarterly Marketing & Brand Roundtable at their care home, Faithfull House. Compliments to the chef, the cakes were delicious! Fantastic insight into Lilian Faithfull Care, the great work they do supporting elderly people with their day care centre and residential homes.
We heard from Kelly about their marketing strategy and the challenges of creating a successful campaign that cuts across all media platforms, attracts new clients, supports recruitment, retention, fundraising, employer brand and celebrates their achievements – kelly you do an amazing job!
Without doubt this is a big challenge for marketeers across all sectors. Thank you to Tabitha Penny for sharing ideas from Sky Adsmart and the importance of using data well and Heather Westgate from We Are Marketing for providing some clarity around identifying your audience/customers first. Rich Brown from C2S Official Partners QBD https://www.qbd.co.uk/ gave us an insight into the changes Google are making with AI, ahead of our event with them on 25th October 2023 https://www.circle2success.com/events/marketing-series-google-sge-with-qbd/ and Nick Bracey from Brace Creative for an update on the value of Google Ads – really valuable conversations!
This group meet quarterly in-person to discuss and debate hot topics in marketing, looking at what is working and what is not, changes, challenges, new technology, new ideas and tools. The opportunity to share ideas and work on challenges together.
Thank you to all our marketing professional that turned up and contributed to a great conversation. Great ideas, sharing and insights into the challenges of other sectors and how best to engage our people in our marketing strategy and get them onboard to support it.
I really enjoyed this event, the conversation, and insights into what we can do better. We have launched a C2S Marketing & Brand Focus Group on LinkedIn so marketing professionals can stay connected and share ideas, new initiatives, useful blogs, videos, books, links, and ideas.
Request to Join our LinkedIn Group – C2S Marketing & Brand Focus Group
https://www.linkedin.com/groups/12903230/
Marketing Events Coming Up
20th October – Unlocking the potential on LinkedIn – Book Here: https://www.circle2success.com/events/marketing-brand-focus-linkedin-lead-generation-with-pink-elephant-media/
25th October – Google is making huge changes with AI – Book Here: https://www.circle2success.com/events/marketing-series-google-sge-with-qbd/
Looking forward to seeing you all at the next in-person Marketing and Brand Round table in 8th February 2024.
Thank you, Lilian Faithfull Care Charity, – See Kelly’s details below if you would like to find out how you could get involved with this great charity.
Kelly Richardson Marketing and Fundraising Manager 01242 500411 |
||||