A word from Accenture Song
We create these trends every year as a window into the interplay between people and their behaviors and attitudes to the world around them—be it business, technology, or other societal shifts. It’s now commonly accepted that customer-obsession is the best growth strategy. Superb customer experiences are expected. It takes meticulous orchestration to play a meaningful and relevant role in your customers’ lives.
However, customers are messy. They’re emotional and they’re changing faster than you can change your business, so keeping pace is a constant challenge. These trends examine these shifts, and seek to help businesses define how to catalyze growth by staying relevant to customers—which is Accenture Song’s mission.
Where Should we Begin?
There are various layers that mediate between people and the way they live their lives, influencing what they think,
how they interact, and how they feel within the world around them. Whether driving consumption, maintaining authority, progressing culture, or sharing information, organizations are part of a matrix of intermediaries on which economies are built.
There’s undeniable fragility in the relationships between people and these influences, because they’re changing. Some are emerging, some declining, some adapting—and all hold significance to people’s lives. This is putting society into a state of flux, where people are now deconstructing everything as they try to figure out who they are in the world. And that goes into the heart of Accenture’s Life Trends this year.
So… where should we begin?
Read more>>> Accenture-Life-Trends-2024-Report
