C2S member QBD creates guide to AI overviews
Google recently introduced a new search feature in the UK: AI Overviews.
These AI-generated summaries have started appearing at the top of search results for certain queries.
Understanding AI Overviews is essential for business owners, marketers and content creators, as they can significantly impact your online visibility and traffic. To help you understand what they are and how to make the most of them, C2S member QBD, a full-service marketing agency, has published this handy guide.
AI Overviews – an evolution of Google’s Search Generative Experience (SGE) – represent a significant shift in how Google presents its search results. They provide users with quick, comprehensive answers without the need to click through to multiple websites.
You can benefit from increased visibility if your content is featured in an AI Overview. Your website could be listed as a source, potentially driving more traffic to your site. To give your content the best chance of being featured in AI Overviews, QBD offers the following advice:
- Make sure it provides clear, accurate answers to common questions in your niche
- Implement strong on-page SEO practices, such as using relevant keywords
- Make the content as specific and in-depth as possible
- Create detailed meta titles and descriptions
- Ensure your site is easily crawlable and indexable by Google
- Check your robots.txt file and make sure it’s not blocking important pages
Paul Dyer, QBD’s managing director and in-house SEO expert, said: “AI Overviews represent a considerable shift in how Google presents its search results. They offer both opportunities and challenges for your business.
“We’ve already had great success with AI Overviews and have created content for several clients that have been showcased. We do this by focusing on creating high-quality, informative content and optimising the client’s websites for AI understanding, which increases their chances of being featured.”
To find out more, visit QBD’s website to read their guide to AI Overviews.
