When was the last time you took count of how many adverts you saw in a day?
Are you surprised to know that you are being exposed to around 4,000 to 10,000 adverts every single day?
Firstly, how is this even possible?!
Well, many studies, blogs, and articles all point to us seeing somewhere in the region of 4,000 to 10,000 adverts a day.
Some blogs such as The Drum, state that the actual number is far from this.
To find out who is correct, it’s time for a test.
A YouTuber, Nicolas Grant, tested this out by recording himself for 24 hours and using a counter to tally up the number of ads he saw.
Its under 9 minutes long and full of insights into what it’s like to be marketed to.
It follows Nicolas’s journey of running and wanting a new pair of shoes. From the customer’s perspective. You can watch the video here: https://www.youtube.com/watch?v=XNvFh79qURw
How many ads did Nicolas see in 24 hours? 10,209!
What’s the lesson to be learned here?
Your customers are surrounded by advertising in every single walk of life. This number is bigger if you live in a large city like New York, or London. To stand out requires a few things – Memorable stand-out advertising and Omnipresence.
Memorable ads + Omnipresence = Successful Advertising
With this knowledge, now what will you do differently in your marketing to stand out?
