Investing in your brand identity, as part of your branding strategy and marketing activities, is an essential part of any successful business. Lines, who are well versed in crafting effective branding and design solutions for their clients, are thrilled to be rolling out a brand identity refresh of their own.
The company’s new brand identity and visual assets deliver a more minimal style. A refinement of colour palette and employment of new fonts combine to deliver a style that is at home within the modern, digitally led world.
Lines launched their new website during November, incorporating the latest cloud technologies and adaptive design styles. Further evolution of the site is due for roll out during 2023.
“Like many businesses, we are constantly evolving. Which demanded we spent time considering how we present ourselves, and what we communicate, to the world.” says Martin Ebdon, Director of Lines. “The refresh of our brand identity is going to play a key part in that as we move forwards.”
Martin concludes, “Being ‘the client’ and asking ourselves the questions we ask of others during branding projects has been an invaluable process. The team has done a great job and it’s going to provide a great foundation for some exciting opportunities on the horizon…”
Take a look at the Lines new website at: www.linesgroup.co.uk
