Introducing Youth At Heart. And the new brand identity, which launched this week, that The Lines Group designed for the charity.
Youth At Heart is a cardiac charity, set up to empower, inform and support teenagers and young adults aged 15-24 (and their families), living with congenital heart disease (CHD) across the Southwest and South Wales. The charity was set up in memory of Alice, who was born with complex CHD and sadly lost her battle in 2014. The charity continues to build on Alice’s legacy.
Lines’ were approached by the charity to revitalise its brand identity. A task they welcomed and didn’t take lightly, given the emotive subject.
“Every identity design project provides a unique set of challenges and considerations. These are amplified when delivering design solutions for a charity. Especially where the charity is balancing clear and emotional links to its own legacy, whilst looking to the future within an increasingly tough financial environment,” explains Duncan Gilroy, Project Manager at The Lines Group.
Lines’ approach focused on some key factors:
• Clearly conveying the category within which the charity operates, whilst being sympathetic to the nature of its operations
• Creating a contemporary logo that helps portray a forward-thinking, friendly organisation
• Ensuring the logo and identity helps the charity gain visibility and recognition amongst a range of stakeholders, from the young people it supports to hospitals, consultants and potential financial donors
• Helping to change the perception of the charity, from being a small, locally focused organisation to a dynamic, growing one across the region
The result delivers upon all these perfectly. The layer of hearts reflect the individuals and families affected. Bold colours deliver visual stand out, recognition and strong brand association. With a timeless font treatment that will help prevent the logo from ageing.
The charity shared the new identity with the public at Bristol Children’s Hospital this week. And they’ll be rolling it out across their new website and promotional awareness material in the coming weeks.
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The Lines Group is a branding and design agency in Gloucestershire. They have helped shape and build better business for over forty years, through creative thinking, exceptional design and digital innovation.
Read more about them at: www.linesgroup.co.uk
Brand. Design. Digital.
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Keep up to date with Youth At Heart at:
https://www.facebook.com/atyouthheart
https://www.instagram.com/youthatheart22/
