WOW – What a Masterclass!
If you think you know everything about marketing, then think again! This hugely exciting masterclass showed us how to access the tools, techniques and processes to understand what our audience are saying about us, what they want from us, how and when they want us to speak to them, what our competitors are doing and saying and how we structure and execute a strategic marketing and advertising campaign that will blow the results of the!
COVID-19 changed the very core of communications. Audiences and their consumer behaviours completely shifted overnight, and now they’re changing again, DRPG uncovered the new normal.
BOOK YOUR PLACE FOR THE NEXT GROWTH HACKING MASTERCLASS
6th September 2022 | 10.00am – 12 noon | In Person Event | Venue TBC
https://www.circle2success.com/events/
Tommy Moore, Creative Director and Gemma, Campaign Manager at DRPG refer to this as spear fishing, rather than net fishing! Far more targeted, structured, based on true facts and provides a much more successful outcome for all – very exciting indeed! Many big brands use this and DRPG are bringing these insights and opportunities to C2S members.
At this masterclass multi-award winning, triple Queens Award winners, communications agency DRPG https://www.drpgroup.com/ shared with us the strategy they use with their global clients to execute a highly effective marketing campaign – don’t just think you know what your customers are saying or want from you, find out and respond to their needs!
Everyone that attended this live event were blown away by the session, all substantiated with data and stats that support the outcomes!
Huge thank you to Neil Brimble and Abbey Business Interiors https://www.abbeybusinessinteriors.co.uk/ for hosting our live event in their awesome office space and showroom and huge congratulations to Abbey for the completion of the hugely exciting AccXel project in the Forest of Dean. They designed and delivered this whole project in conjunction Directors, Nicola Bird, Natalie Bell and the team – it looks amazing! https://www.accxel.co.uk/about/
What is growth hacking?
Growth hacking is the use of resource-light and cost-effective digital marketing tactics to help grow and retain an active user base, sell products and gain exposure. Using data and research to fine tune and target your audience in a structured, effective, precise manor.
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We’ll be running another masterclass in September so watch this space!
Growth Hacking event and you’ll hear just how vital data, research and insights can be when it comes to creating communications that your audience will respond to – a game changer!
With the help of growth hacking, you can truly understand your audience, what it is they want from your business and, most importantly, how you can better connect with them and maximise on your marketing to create growth and success!
Pick your money out of that drain and make it work for you!
Presenter for this event – Callum Gill and DRPG
Callum Gill, Head of Insight, and Innovations at DRPG
Callum has worked at DRPG for over 13 years and works in the creative & campaign team at DRPG, ensuring that our delivery experts are kept up to date with the latest trends and insights from the creative communications landscape. Callum designs and deliver DRPG’s approach to research. This includes the development of large-scale brand research, consumer research, culture, EVP, and strategic research approaches. He also works with brands to design bespoke research projects. Basically, if your brand has a question or challenge, our R&I team will get to the bottom of it. He also delivers data-led campaign strategies for our clients, ensuring that every move they make is backed by researched and geared to succeed across channels and markets.
Callum leads the agency’s innovation strategy helping to develop and implement new offerings across the group’s suite of services. He regularly conducts innovation and communication audits for clients using a variety of tools to identify and understand how innovation can be fostered and communication improved.
DRPG is recognised as one of the creative communication agencies in the UK. The DRPG Team comprises of over 400 specialists across four locations in Worcestershire, London, Windsor, USA, and Germany. The company works globally offering a range of communication solutions, from creative development, video, live events, digital, design, exhibition, and print. The work with clients on their communications strategy and deliver game changing solutions.
Customers they work with:
Asda | John Lewis and Partners | Hyundai | BT | ITV | BP | Jaguar Land Rover | Bosch | Sainsburys | Shell | Redrow | Porsche | Honda | B&Q | Nat West | Ferrari | GSK | Howdens | Nationwide | Ministry of Defence and many more…..
We hope you can join us for this eye- opening event!
Hosted at Malmaison, Cheltenham. Attendees are also offered 10% off the bar food menu for anyone who’d like to stay for lunch.
