About the event

Today’s buyers are more informed, tech-savvy, and selective than ever. Leveraging insights from Sandler’s new book, Selling to the Modern Buyer, Paul Hillis from Sandler will discuss essential tactics and strategies to help sales leaders adapt to these changes. The session will cover proven methods to connect, engage, and build trust with modern buyers by understanding their unique journey and using a consultative, value-driven approach. Attendees will leave with actionable tools to stay relevant, develop stronger client relationships, and succeed in today’s dynamic sales environment.

Key Topics

1. The Evolving Buyer’s Journey
   Learn how buyer behaviors and expectations have shifted, what it takes to align with these changes, and how to be the trusted advisor they seek.
2. Adapting Sales Techniques to Meet Modern Expectations
   Adapting traditional techniques for a digital world, emphasising social selling, active listening, and consultative methods to foster trust.
3. Leveraging Technology for Enhanced Sales Engagement
   Understand how to use technology to personalize the buyer’s experience, interpret data-driven insights, and track buyer behavior effectively.
4. Creating Long-Lasting Relationships Through Value-Driven Sales
   Explore Sandler’s proven methodologies for nurturing strong, lasting client relationships that lead to increased loyalty and referrals.