The Lines Group is excited to share news of their latest digital delivery – a pair of new websites for The Gloucestershire Warwickshire Steam Railway (GWSR) and The Gloucestershire Warwickshire Railway Trust (GWRT).
The GWSR is a heritage railway, offering a 28 mile trip between Cheltenham Racecourse and Broadway, through spectacular scenery in the Cotswolds. It is supported by The GWRT, a Registered Charity that aims ‘to maintain and develop a railway museum for the benefit of the public’.
The organisations’ websites play a hugely important role, from engaging with potential donors and volunteers through to generating income via ticket sales and event promotion. Yet their digital presence had been suffering, due to outdated design, cumbersome user experience and poor mobile delivery.
Lines set about revitalising how GWSR and GWRT interacted with their audience online. A full content audit led to creating an intuitive site structure delivered within a heritage inspired design, complemented by ease of navigation and a simplified timetable delivery.
“It has been essential to ensure GWSR and GWRT’s digital offering matches the expectations of their digital-savvy customers,” says Duncan Gilroy, Digital Project Manager at Lines. “Whilst helping elevate their offering within the increasingly competitive leisure and experiential marketplace.”
The new websites are part of a revitalisation of the brands’ marketing and communication activities, focused at strengthening customer engagement and appeal across a wide range of demographics.
“It is a total delight to work with The Lines Group,” says Catherine Johnson, Marketing Manager at GWSR. “From the off, they just ‘got us’ and what was needed from a user experience for our website.”
The new websites are delivered using latest cloud served technologies, with dynamic design and structure, to provide a seamless experience across desktop and mobile devices.
You can view the new websites at www.gwsr.com and www.gwrt.org.uk
The Lines Group is a branding and design agency in Gloucestershire. They have helped shape and build better business for over forty years, through creative thinking, exceptional design and digital innovation.
Read more about them at: www.linesgroup.co.uk
