Is your website ready for SGE?
C2S Official Partner QBD is urging members to get ready for big changes to Google, which could have a massive impact on your website traffic.
Google’s new search generative experience (SGE) will launch in the UK soon. Industry experts are touting it as the most significant change in internet search for over 25 years. SGE will give AI-generated chatbot-style responses to search queries, which won’t contain links to source websites like its results pages do now.
Google’s human content raters use ‘E-E-A-T (Experience, Expertise, Authoritativeness, Trust) Guidelines’ to verify the accuracy and reliability of its search results. These are the golden keys to unlocking superior SEO performance in SGE.
QBD, a full-service digital marketing agency, says getting ahead of the game by updating your SEO approach to deliver a more conversational user experience is crucial.
Managing Director Paul Dyer said: “The E-E-A-T guidelines aim to help you create helpful, relatable, people-first content. Understanding them is essential.”
To help your business prepare, QBD has compiled a handy guide, where you can read the E-E-A-T guidelines and get hints to help you prepare for SGE’s imminent launch. Go to www.qbd.co.uk/eeat to find out more.
