KO-LEE Noodles recently set out to revamp their social media strategy, aiming for a fresh approach to boost engagement and strengthen their brand presence in collaboration with Wagada Digital. Wagada developed a clear strategy, optimised their profiles, and created engaging content to boost their B2C presence. Their streamlined approach made it easy to increase brand visibility and foster a strong connection with their audience. As a result, KO-LEE Noodles saw significant growth in engagement and brand recall.
Who are KO-LEE Noodles?
KO-LEE Noodles is one of the oldest and most popular brands of instant noodles in the UK, KO-LEE Noodles are a household name. Available in all leading supermarkets like Tesco, Sainsbury’s and Morrisons, KO-LEE Noodles stock a range of deliciously flavoured to-go noodles.
Having found success in the B2B market, KO-LEE Noodles partnered with Wagada Digital to enhance their B2C presence. The goal was to boost brand visibility and ensure that shoppers chose KO-LEE Noodles products when browsing supermarket shelves.
Stats
20299 TikTok views
19% Increase in Instagram followers
12% Average TikTok engagement rate
Wagada’s Solution
At the outset, KO-LEE Noodles had a minimal social media footprint. To build a loyal customer base and create a strong brand connection, they focused on showcasing their personality through social media.
Wagada’s Tactics Included:
- UGC outreach and management
- A social media strategy, including audience research, platform recommendations and KPI setting
- Platform creation and optimisation
- Content ideation, creation, editing and analysis
- Trend monitoring and reactive content
- Social listening and engagement to connect with the audience
The Results
Wagada significantly increased brand awareness of KO-LEE Noodles, generating a huge number of views and engagements from their audience. Within the first quarter of implementing their strategy, they achieved:
- An increase in the amount of mentions and UGC from fans
- 20,299 TikTok views
- 19.5% increase in Instagram followers
- 12% average TikTok engagement rate
- 13% average Instagram engagement rate
- 4,528 Instagram impressions
- 379 Instagram profile visits
“Wagada’s social media strategy ensured that when customers faced countless instant noodle options, they instantly recalled KO-LEE Noodles’ captivating content, felt a strong connection to the brand, and confidently chose KO-LEE Noodles over all others.”
Ellie Wilbraham, Social Media Manager
