What Does 2022 Hold for Digital Marketing?
C2S leader Paul Dyer is the Managing Director of the full-service digital marketing agency QBD. He shares his thoughts on the current digital marketing landscape and what might be in store over the next 12 months.
The wheels of business turn quickly, and the end of 2021 is now clearly in view. After 18 months of lockdowns, working from home, and Government restrictions only lifting fully in the summer, many businesses have had to rethink, restyle and refocus. Finding new ways of communicating and operating has become essential as we adapt to life in the wake of the global coronavirus pandemic.
The importance of vision, planning and strategy in business has never been more imperative. If you know your destination and what you need to do to get you there, you can weather any storm, however strong the headwinds are.
So, with 2022 on the horizon, now’s the time to start turning your attention to your digital marketing strategy to make sure you’re in ship-shape condition to sail through the next 12 months on an even keel.
With the competition in the digital space becoming ever fiercer, customer acquisition and retention has never been more critical. It means you need to be on-point with all elements of your digital marketing, from design and content to your web presence, social media and lead generation. You also need the strategy in place to bring all your activities together and align your messaging to your brand to help you make the most of the opportunities that come your way.
Getting your brand noticed and standing out from the crowd is becoming more complex.
With more than 500 million tweets sent every day, and more than six million businesses using Facebook to reach their target audiences, cutting through the noise is a major challenge.
So, investing the time and money in building a strong brand image and creating valuable content that resonates with your target audience is the key to reaching and attracting more of your ideal customers and achieving more from your digital marketing.
And while paid ads remain as crucial as ever in terms of getting your brand in front of the right audiences, you should also be looking at raising your brand awareness organically through relevant, valuable content that gets you noticed by the search engines.
In both the B2B and B2C arenas, people are becoming more immune to the hard sell. So, becoming a thought-leader and educating your audience on why they need your products or services is the key to keeping them engaged.
With most people used to on-demand and instant access to everything they need, the way you communicate must be quick, convenient and easily digestible enough to interrupt them as they scroll. Your content also must be valuable enough to hold their attention and keep your brand at the front of their minds, so when they are looking to buy, you’re the first business they think of.
The bottom line is, 2022 will bring some fundamental changes to the digital marketing arena. Having the right strategy, backed with the expertise to deliver it effectively, will help you navigate the choppy waters that lie between your business and your destination.
