An Exceptional Year

Leader Insights for 2022 from Raymond Pugh, Neptune Rum

For many 2021 has been the year where business agility and resilience have been tested to the extreme. Across all sectors, especially those that utilise modern supply chains, the year has brought about significant disruption, where the unexpected has become the expected.

As we’ve just celebrated Halloween I liken this year to taking a ride on a ghost-train. Whereby around every corner the fallout from Covid and Brexit jumps out, be it with a logistics disruption, material shortage, price increase or labour shortage, to name but a few. As we get used to the ‘frights’ it is clear that businesses are learning to become more agile and resilient and are looking at increasingly innovative solutions, outside of the box (cardboard if you can get it).

Companies that can quickly adapt to change and have a Plan B or C or D with alternative suppliers or plans will weather the storm better. Those that don’t will face significant difficulties. In the case of Neptune Rum when the bars and restaurants were unable to open, we swiftly enhanced our own online offering so that we could reach out to our customers in a digital world. We also created new shopping experiences working with new online retailers including Amazon and leading drinks retailers. No matter what your industry, the way you respond to the ever-changing business landscape is essential for building a stronger future.

While agility has been key for our operations, Neptune Rum has been focused on being proactive. 2021 has been an exceptional year as we have pushed forward with redefining our brand, building our UK stockists and driving exports.

Neptune Rum is passionate about quality, nature, and sustainability. Supporting ecological causes that help protect our oceans means so much to us. We are delighted to have pledged our support to two new ocean charities which are Seabin Project and Surfers Against Sewage, completing our ‘trident’ of charitable causes, with Our Only World.

As a global brand, we have a responsibility to lead from the front, and we are going much further than just a sustainability pledge, we are committed to supporting the restoration of the world’s oceans. We are excited about 2022 and our expansion plans, both in terms of our new range of sustainable rums, new stockists, and ocean clean-up projects.

About Neptune Rum

Neptune Rum is focused on creating exceptional quality rums from Barbados and the Caribbean – The birthplace of rum.

By combining the finest natural ingredients, centuries-old distillation methods and tropical aging, our rums deliver an exceptional drinking experience. Due to our focus on exceptional quality and natural ingredients, our rums have earned their place amongst the world’s greatest rums with over 70 global awards.

We take our name from Neptune, God of the Oceans, and are committed to raising awareness of the natural beauty of our oceans and funding environmental action projects around the world.

Exceptional Quality | Natural Ingredients | Ocean Guardians

neptunerum.com