During the month of March, we tackled business critical conversations with outstanding speakers who provided insights, top tips, practical advice and stimulate innovative ideas and thinking.
These thought leadership events offered continued learning, knowledge transfer and personal development are key for any successful organisation, you can catch up on week 4’s conversation, Brand & Marketing here.
Catch up on the Brand & Marketing conversation from Leadership Month 2022. Our speakers this week engaged us with personal stories and anecdotes around rebranding and guerrilla account based marketing.
Laithwaites Goes Bold with Rebrand
James Morrison, Head of Brand, Laithwaites Wine
James took us through the journey the team went through to make themselves fit for purpose and able to engage with a wider demographic. Laithwaites are wine lovers not wine snobs, so it was important to them to feel connected, accessible, and inclusive. James has been Head of Brand at Laithwaites since August 2021 and before that he spent 11 years at Waitrose & Partners as Head of Brand Marketing.
Guerilla Account Based Marketing
Tommy Moore, Strategy Director, DRPG
Tommy showed us how to use pin-point precision in your marketing and communications to ensure you cut-through to your audiences. Focusing on what channels, tools, strategies and tactics are needed for more agile businesses to compete at greater scale to greater success.
Recommended Reading
- Lean In: Women, Work, and the Will to Lead co-written by Sheryl Sandberg & Neil Scovell https://leanin.org/book
- Nicola Whiting MBE https://www.nicolawhiting.com/published-work/
- 5 Voices by Jeremie Kubicek & Steve Cockram https://5voices.com/
- The Go Giver by Bob Burg & John David Mann https://thegogiver.com/
- The Change Catalyst by Campbell MacPherson https://www.changeandstrategy.com/books/
- The Power to Change by Campbell MacPherson https://www.changeandstrategy.com/books/
- You: Part 2. Thriving in the second half of your life by Campbell MacPherson & Jane MacPherson https://www.changeandstrategy.com/books/
- Building the Best by John Eades https://learnloft.com/building-the-best-book/
- The 10 Minute Life Coach by Fiona Harrold https://www.circle2success.com/motivational-month-another-great-book-to-read/
- Who moved my Cheese? By Dr Spencer Johnson https://www.goodreads.com/book/show/4894.Who_Moved_My_Cheese_
- Will it Make the Boat Go Faster? by Ben Hunt-Davis & Harriet Beveridge https://willitmaketheboatgofaster.com/
- Taming Tigers by Jim Lawless https://tamingtigers.com/
- Black Box Thinking By Matthew Syed https://www.matthewsyed.co.uk/resource/black-box-thinking-the-surprising-truth-about-success/
- Hope in Hell by Jonathon Porritt http://www.jonathonporritt.com/hope-in-hell/
- Sandler Enterprise Selling by David Mattson & Brian Sullivan https://www.sandler.com/programs/enterprise-selling/
- The Future Leader by Jacob Morgan https://thefutureorganization.com/