Thanks to April Trigg and Nick Bracey from Brace Creative Agency and Elizabeth Laidler from Encore Communications Ltd for a great session on #SEO and #Trust in your brand. These are very timely conversations to be having to make sure we are getting the visibility we need for our brand and that our messaging resonates in the right way with our audiences, as April pointed out you have to keep your marketing going. I liked Liz’s research which suggests that trust is built around:
Facts
Humanity
Authenticity
Competence
Integrity
Sincerity
These a good benchmark for our communications both internally and externally. And Aprils advice about Google My Business and looking at what people search for to get to your website; telling people what you are doing and make sure they know you are open for business. Communicate your social distancing practices and make sure know how people engage with you.
Download the presentations:
Building trust in your brand (002)
Brace Marketing in 2020 – Presentation C2S-compressed
